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PROJECTS AND REFERENCES

Today's problems,
tomorrow's capability.

Corporate identity, packaging, campaign, catalogue and web work selected from the Marka Studio archive, followed by case studies that show the full method.

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Reference projects

Brand and Corporate IdentityPackaging and Product BrandCampaign and AdvertisingCatalogue and PrintWeb and Digital Product

Brand and Corporate Identity22

Federal Industry — brand and corporate identityBrand and Corporate IdentityFederal IndustryMetal works and industrial manufacturingExplore Köşkerler — brand and corporate identityBrand and Corporate IdentityKöşkerlerIndustrial manufacturingExplore ESA Polimer — brand and corporate identityBrand and Corporate IdentityESA PolimerPolymer and plastics manufacturingExplore Tual Edge Bands — brand and corporate identityBrand and Corporate IdentityTual Edge BandsFurniture componentsExplore AFP Advanced Fire Protection — brand and corporate identityBrand and Corporate IdentityAFP Advanced Fire ProtectionFire protection systemsExplore NOVİ Robot Technologies — brand and corporate identityBrand and Corporate IdentityNOVİ Robot TechnologiesRobotics and automationExplore Garanti Recycling — brand and corporate identityBrand and Corporate IdentityGaranti RecyclingRecycling and environmentExplore Reflex Property — brand and corporate identityBrand and Corporate IdentityReflex PropertyConstruction and real estateExplore MARS Robotics — brand and corporate identityBrand and Corporate IdentityMARS RoboticsRobotics and automationExplore NovaStore — brand and corporate identityBrand and Corporate IdentityNovaStoreIndustrial storage systemsExplore Akutins — brand and corporate identityBrand and Corporate IdentityAkutinsConstruction and buildingExplore The Lost Eyes Coffee — brand and corporate identityBrand and Corporate IdentityThe Lost Eyes CoffeeCafé and hospitalityExplore Novalco Global — brand and corporate identityBrand and Corporate IdentityNovalco GlobalAluminium and composite manufacturingExplore FSA Alfa Energy — brand and corporate identityBrand and Corporate IdentityFSA Alfa EnergyHeat transfer equipmentExplore Bureau Residence — brand and corporate identityBrand and Corporate IdentityBureau ResidenceResidential real estateExplore ViroClean — brand and corporate identityBrand and Corporate IdentityViroCleanHygiene and disinfectionExplore Aktek — brand and corporate identityBrand and Corporate IdentityAktekTank and terminal equipmentExplore Alumasys — brand and corporate identityBrand and Corporate IdentityAlumasysIndustrial aluminium systemsExplore Artpans — brand and corporate identityBrand and Corporate IdentityArtpansArchitectural metal panel systemsExplore CLI Technology — brand and corporate identityBrand and Corporate IdentityCLI TechnologyTechnology and engineeringExplore Oves Tourism — brand and corporate identityBrand and Corporate IdentityOves TourismTourism and travelExplore Eti — brand and corporate identityBrand and Corporate IdentityEtiCorporate stationeryExplore

Packaging and Product Brand4

Nusspo — packaging and product brandPackaging and Product BrandNusspoFood and hazelnut spreadExplore Coremax — CoreTPU — packaging and product brandPackaging and Product BrandCoremax — CoreTPUPolymer and TPU product brandExplore Doğkar Food — packaging and product brandPackaging and Product BrandDoğkar FoodFood manufacturingExplore Tellioğlu Perlite — Sera Bahçe — packaging and product brandPackaging and Product BrandTellioğlu Perlite — Sera BahçeAgriculture and soil productsExplore

Campaign and Advertising3

Caretta Caravan (Başoğlu) — campaign and advertisingCampaign and AdvertisingCaretta Caravan (Başoğlu)Caravan manufacturingExplore Etkin Kimya — campaign and advertisingCampaign and AdvertisingEtkin KimyaChemicals and industrial productsExplore Özel Anne — theatre poster — campaign and advertisingCampaign and AdvertisingÖzel Anne — theatre posterPerforming artsExplore

Catalogue and Print2

Ager Machinery — catalogue and printCatalogue and PrintAger MachineryTank and terminal equipmentExplore Catalogue and print work — catalogue and printCatalogue and PrintCatalogue and print workMultiple sectorsExplore

Web and Digital Product1

Web and digital product work — web and digital productWeb and Digital ProductWeb and digital product workMultiple sectorsExplore

The reference projects on this page come from the Marka Studio archive. Marka Studio continues today as Avenra's Creative, Brand & Digital unit, so this portfolio is not a new brand's showcase but the continuity of more than a decade of production.

Most of the work was made for manufacturers selling to corporate buyers: metal works, polymers, chemicals, aluminium, robotics, energy equipment, food. In these categories the brand's job is not to create awareness but to produce trust at the proposal table. That is why the centre of each project is not the logo but the application system around it: proposal folder, business card, signage, vehicle livery, field workwear, packaging and trade fair material.

In every project the single-colour, negative and dimensional variants of the mark were defined from the start, and templates were produced inside the delivery package. Missing variants and missing templates are the most common reason an identity system falls apart six months later.

Key takeaways

  • The portfolio is the Marka Studio archive, continuing inside Avenra.
  • The centre of each project is the application system, not the logo.
  • Single-colour, negative and dimensional variants are defined from the start.
  • Templates ship inside the delivery package; no follow-up project is needed.
02REFERENCE BRANDS

A selection of the
organisations we work with.

With some of these brands we ran corporate identity work, with others campaign, catalogue or digital product projects.

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03CASE STUDIES

The method,
told end to end.

Every case is told with the client, the starting problem, the approach, the solution built, the teams involved and the observable result.

Brand and Positioning

Brand architecture for an industrial group selling to one buyer through three brands

The group's three brands were bidding separately to the same buying committee and occasionally competing with each other on price. The difference…

Read the case AI and Transformation

An AI-assisted workflow for proposal preparation

Proposal preparation took two days on average and quality varied by author. At the same time teams were using unapproved AI tools, creating data risk.

Read the case Learning and Organisation

A store manager academy for a retail chain

New store managers experienced different onboarding in every branch. Time to full productivity was unpredictable and the gap between stores was…

Read the case 3D and Digital Twin

A digital twin for a production line layout decision

Three alternatives were under discussion for a new line layout and the decision was being made on estimates and experience. The cost of a wrong…

Read the case Web and Digital Product

Web and digital product experience for a B2B technology company

Traffic was good but most inbound enquiries fell outside the target segment. Product pages listed features without saying which problem they solved.

Read the case Public and City

Future scenarios and a readiness plan for a city

The city's strategic plan was built around a single future. Demographic, climate and technology uncertainties had no place inside it.

Read the case
04FAQ

Frequently asked questions

Is all of this work yours?
Yes. These projects were produced by the Marka Studio practice under Avenra. Marka Studio continues as Avenra's Creative, Brand & Digital unit, and the portfolio is that unit's archive.
Can we speak to a reference?
With our client's approval, yes. Raise it during the diagnosis call and we will try to arrange a reference from a similar sector and scale.
Why are company names missing from the case studies?
There are two sections. Reference projects are published with real client names and images. Case studies are drawn from work under confidentiality agreements and anonymised by sector and scale.
How long does comparable work take?
A corporate identity system typically takes 6–10 weeks, with application and template production adding 4–6 weeks. Catalogue and campaign work ranges from 3–8 weeks depending on scope.
→Let's begin

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be yours.

Describe your problem and we will share what we learned from similar work.

Free discovery call +90 540 548 26 97