Five practices.
One transformation system.
Rather than making its legacy expertise brands invisible, Avenra is the master brand model that unites them in a clearer client journey.
Ecosystem flow
The brand decision is set
Positioning, differentiation and the growth story are shaped through the BrandMind advisory practice.
It is made visible
The Marka Studio practice turns strategy into an identity system, creative output and digital assets.
Technology runs it
The AI and transformation team makes the brand operational through intelligent workflows and governance.
Teams adopt it
The Gelecek Tasarımı practice makes the system permanent through leadership and future-skills programmes.
It becomes experience
The 3D, digital twin and visualisation studio turns the abstract system into a decision-making experience.
The ecosystem page is not an org chart. It does not tell visitors who reports to whom but the order in which a problem gets solved. Brand strategy is shaped through the BrandMind approach; this is the layer that sets the decision and defines what we will not do. The Marka Studio practice then makes that decision visible, consistent and sellable.
The third link is the AI and transformation team. It connects the decision to daily operations: which data feeds which decision, which process becomes automated, which control stays with people. The fourth link is the people and future practice, where the capability, leadership rhythm and adoption capacity required to actually use the system are built. In the final link, 3D and digital production turn the abstract system into something people can experience.
Not every project uses all five links. After diagnosis we decide together which practices come in and in what order, and write it into the proposal by role. What matters is not the number of links but that the transitions between them are not lost: strategy connected to delivery, delivery to adoption, adoption to measurement.
Key takeaways
- The ecosystem is not a chart but a problem-solving flow.
- The BrandMind practice sets the decision; the Marka Studio practice makes it visible.
- Not every project uses all five practices; scope is set by diagnosis.
- The legacy brands were not erased but preserved as expertise practices.
Our
practices.
Brand and Strategy
Brand strategy, positioning, corporate identity, brand advisory, training and workshops.
Explore ↗02AI and Transformation
Corporate AI, AI governance, AI transformation roadmap, AI training and intelligent workflows.
Explore ↗03People and Future
Leadership, career design, future skills, organisational development, city and institution scenarios.
Explore ↗04Digital and 3D
Web and digital product, 3D modelling, rendering, digital twin, AR/VR, technical and commercial visualisation.
Explore ↗05Creative Production
Commercial film, motion graphics, product photography, campaign production, content and digital marketing.
Explore ↗New equivalents of
the legacy brands.
- 01Marka Studio
Creative, Brand and Digital unit · markastudio.com.tr
- 02BrandMind
Brand strategy, training and advisory practice · brandmind.com.tr
- 03Gelecek Tasarımı
Future, Leadership & Foresight unit · gelecektasarimi.com.tr
- 043D Modelling and Animation
3D and digital twin studio · 3dmodelanimasyon.com.tr
- 05Taylan Yıldız
Founder, chief strategist and thought leader · taylanyildiz.com.tr
Frequently asked questions
Have the legacy brands closed?
What was the difference between BrandMind and Marka Studio?
How many practices work on one project?
What happened to Taylan Yıldız's personal brand?
Which practice do you need?
Let's find out together.
Describe your problem and we will clarify which practices come in, and in what order.