AFP Advanced Fire Protection

Fire protection is a category where the feeling of trust converts directly into a purchase decision. The emblem designed for AFP therefore carries both a flame form and a shield association — a technical, protective mark. Single-colour, negative and dimensional variants were defined from the start.

The fifteen-piece set covered the identity set, field team apparel, box and packaging, wall signage, a corporate clock and merchandise. Field team clothing was deliberately prioritised: in technical service categories the surface that meets the customer most often is the person doing the work.