Web and digital product experience for a B2B technology company
A digital product project rebuilding a high-traffic, low-quality-demand B2B site around information architecture and a content system.
Case details
- Client: B2B technology company
- Category: Web and Digital Product
- Teams involved: Digital and 3D, Brand and Strategy, Creative Production
- Linked solution: Digital Transformation System
Where did
we begin?
Traffic was good but most inbound enquiries fell outside the target segment. Product pages listed features without saying which problem they solved.
Positioning and message architecture were updated and need-based entry points added alongside the service menu. Search and AI-search visibility were planned together.
What did we make?
Information architecture was rebuilt with need-based routing pages, solution pages and an insight content system. Technical SEO, page performance and the structured data layer were renewed.
What changed?
The share of enquiries matching the target segment rose, and sales began first meetings with better-prepared counterparts.
Which teams
were involved?
Where similar decisions
were taken.
See how the same method works in other sectors.
Brand architecture for an industrial group selling to one buyer through three brands
A brand architecture decision and single message system for an industrial group whose three brands were selling to the…
Explore ↗AI and TransformationAn AI-assisted workflow for proposal preparation
A 90-day corporate AI starter project turning proposal preparation into an AI-assisted, human-approved workflow.
Explore ↗Learning and OrganisationA store manager academy for a retail chain
A programme turning individual-dependent store manager onboarding into a role-based corporate learning academy.
Explore ↗Frequently asked questions
Would this approach work in our organisation?
How long would a similar project take?
Can we speak to a reference?
Where is
your problem?
Let's discuss what we learned from similar work and what would differ in your context.