PACKAGING AND PRODUCT BRAND · AGRICULTURE AND SOIL PRODUCTS
Tellioğlu Perlite — Sera Bahçe
Agriculture and soil products · 3 applications
Tellioğlu Perlite — Sera Bahçe images



Sera Bahçe is a consumer brand carrying perlite, vermiculite and peat products within Tellioğlu Perlite. In garden products, packaging has to be readable both on shelf and outdoors, and brand coherence comes under pressure as the number of variants grows.
The three-piece set covered the product brand, packaging range and variant colour system. The parent brand block was kept constant across all variants while distinction was built through photography and a colour band, so the packaging system can expand with new products without being redesigned.
Details
- Sector: Agriculture and soil products
- Category: Packaging and Product Brand
- Output: 3 application images
- Practice: Creative Production
Deliverables
- Product brand and logo
- Packaging range
- Variant colour system
- Shelf presentation
04FAQ
Frequently asked questions
What was produced in the Tellioğlu Perlite — Sera Bahçe project?
Production covered 4 headings: product brand and logo, packaging range, variant colour system, shelf presentation. The full output is documented on this page with 3 application images.
What need did the Tellioğlu Perlite — Sera Bahçe project start from?
The starting point was the product brand and logo requirement of an organisation working in agriculture and soil products. Scope then widened as far as shelf presentation, with every heading tied into a single packaging and product brand system.
Which practice does the Tellioğlu Perlite — Sera Bahçe project belong to?
The work ran under Creative Production and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in agriculture and soil products are met by the same team.
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