BRAND AND CORPORATE IDENTITY · TANK AND TERMINAL EQUIPMENT
Aktek
Tank and terminal equipment · 2 applications
Aktek images
Aktek manufactures tank and terminal equipment. Because most brands in the sector amount to a name and a technical descriptor, the mark's job was to produce a signal strong enough to introduce the company on a single page; a simplified tank section set inside a square met that need.
The work covered the logo and mark system, business cards and the corporate colour system. The navy and white contrast was defined so it needs no adaptation in print or digital, and the two faces of the business card were built as an example of how the mark works at two different scales.
Details
- Sector: Tank and terminal equipment
- Category: Brand and Corporate Identity
- Output: 2 application images
- Practice: Corporate identity
Deliverables
- Logo and mark
- Business cards
- Corporate colour system
04FAQ
Frequently asked questions
What was produced in the Aktek project?
Production covered 3 headings: logo and mark, business cards, corporate colour system. The full output is documented on this page with 2 application images.
What need did the Aktek project start from?
The starting point was the logo and mark requirement of an organisation working in tank and terminal equipment. Scope then widened as far as corporate colour system, with every heading tied into a single brand and corporate identity system.
Which practice does the Aktek project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in tank and terminal equipment are met by the same team.
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