BRAND AND CORPORATE IDENTITY · TECHNOLOGY AND ENGINEERING
CLI Technology
Technology and engineering · 2 applications
CLI Technology images
The mark designed for CLI Technology establishes associations of movement and continuity through a rising wave form. Blue is the expected colour in technology, so differentiation was produced from form rather than colour. The angular structure of the mark keeps it recognisable at both small and large scale.
The work covered the logo, business cards and corporate colour system. An enlarged, cropped use of the mark on the reverse of the card gave the brand a secondary visual layer, and the same cropping logic was carried into presentation and digital templates.
Details
- Sector: Technology and engineering
- Category: Brand and Corporate Identity
- Output: 2 application images
- Practice: Corporate identity
Deliverables
- Logo and mark
- Business cards
- Corporate colour system
04FAQ
Frequently asked questions
What was produced in the CLI Technology project?
Production covered 3 headings: logo and mark, business cards, corporate colour system. The full output is documented on this page with 2 application images.
What need did the CLI Technology project start from?
The starting point was the logo and mark requirement of an organisation working in technology and engineering. Scope then widened as far as corporate colour system, with every heading tied into a single brand and corporate identity system.
Which practice does the CLI Technology project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in technology and engineering are met by the same team.
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