Federal Industry

Federal Industry is a metal works manufacturer selling to corporate buyers. In companies like this the brand usually stops at the factory gate: the proposal file is a template, the business card is the printer's stock design, and the field team's clothing carries no identity. Yet the buying committee forms its first judgement at exactly those touchpoints.

Starting from the mark system, more than twenty applications were produced: letterhead and proposal folder, business cards, apparel and caps, porcelain, merchandise, desk and pole flags and carrier bags. Every application was tied to one colour and typography rule, so the same organisation appears at the trade fair, on site and at the proposal table.