Avenra
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ECOSYSTEM · TRANSITION

Five brands,
one roof.

The new equivalents within Avenra of Marka Studio, BrandMind, Gelecek Tasarımı, 3D Modelling and Animation and the Taylan Yıldız personal brand.

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Legacy brands

The biggest risk in bringing five brands under one roof was losing years of accumulated search visibility and link equity. So we did not shut the old sites down overnight. The new master brand site went live, the legacy sites stay open for a period, and every old page 301-redirects to its new equivalent.

Searches for the old brand names are met by these pages. Each shows three things: the brand's new equivalent within Avenra, the services preserved, and the new address of the content you were looking for. All ongoing commitments continue with the same team; your counterpart does not change.

Key takeaways

  • The legacy sites were not shut overnight; they move via 301 redirects.
  • Searches for the old brand names are met by dedicated pages.
  • All ongoing commitments continue with the same team.
  • The old names are preserved as practice names.
03FAQ

Frequently asked questions

What happened to the old websites?
They stay live for a while. Every old page is 301-redirected to its new equivalent; project, insight and practice page addresses are preserved or moved to the right counterpart.
Are contracts with the legacy brands still valid?
Yes. All ongoing commitments continue under Avenra with the same team.
Why did you merge under one brand?
The five brands were largely addressing the same corporate buyer: the same buying committee, the same budget line.
Will the old brand names continue to be used?
As practice names, yes. Clients get a single buying path; practice names remain as internal and historical references.
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Which brand did
you work with before?

Tell us which brand you worked with and we will continue the same work with the same team.

Free discovery call +90 540 548 26 97