FOUNDER AND CHIEF STRATEGIST

Taylan Yıldız

Founder and chief strategist of Avenra, bringing brand, foresight and corporate transformation practices into one frame.

Taylan YıldızAVENRA

Taylan Yıldız is the founder and chief strategist of Avenra. He brings brand strategy, foresight and corporate transformation practices into a single frame, is involved in the diagnosis and strategy stage of every project, and hands over to the relevant expertise unit during delivery. Final sign-off on positioning decisions sits with him.

The founder's personal brand and the company brand are not alternatives. Avenra builds a system: diagnosis, strategy, system design, delivery, adoption and measurement. The personal brand argues for the thinking behind that system; talks, articles and executive mentoring live in that layer. The personal site does not compete with the master brand — it adds trust and authority to it.

The work falls into three axes: brand and positioning decisions, executive judgement and team design in the age of AI, and future scenarios for institutions and cities. Speaking requests for corporate events, executive mentoring enquiries and advisory board invitations can be sent through this page.

Key takeaways

  • Involved in the diagnosis and strategy stage of every project.
  • Final sign-off on positioning decisions sits with the founder.
  • The relevant expertise unit takes over during delivery.
  • Talks, writing and mentoring continue as an independent layer.
03FAQ

Frequently asked questions

How do we invite you to speak?
Send the event date, the audience and the message you want them to leave with. We shape the topic together based on the audience.
How does executive mentoring work?
The first session defines the goal and success measure. After that we meet for 90 minutes every two weeks; each session closes with a decision, an experiment and a lesson.
How does the personal brand differ from the Avenra brand?
Avenra builds the system; the founder's personal brand argues for it. They are two reinforcing layers.
→Let's begin

Speaking, mentoring or
advisory requests.

Send the event date, the audience and the message you want them to leave with.