CAMPAIGN AND ADVERTISING · PERFORMING ARTS
Özel Anne — theatre poster
Performing arts · 2 applications
Özel Anne — theatre poster images
A theatre poster is a demanding format: one image has to carry the tone of the play together with date and venue information. In the poster designed for “Özel Anne”, a silhouette placed on a yellow ground built a composition that states the central tension of the play directly.
The work covered the poster concept, typography and composition, and print application. Information hierarchy was split into three levels: play title, performer and credits. The high-contrast yellow and black combination keeps the poster readable from a distance and on crowded billboards.
Details
- Sector: Performing arts
- Category: Campaign and Advertising
- Output: 2 application images
- Practice: Campaign production
Deliverables
- Poster concept
- Typography and composition
- Print application
04FAQ
Frequently asked questions
What was produced in the Özel Anne — theatre poster project?
Production covered 3 headings: poster concept, typography and composition, print application. The full output is documented on this page with 2 application images.
What need did the Özel Anne — theatre poster project start from?
The starting point was the poster concept requirement of an organisation working in performing arts. Scope then widened as far as print application, with every heading tied into a single campaign and advertising system.
Which practice does the Özel Anne — theatre poster project belong to?
The work ran under Campaign production and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in performing arts are met by the same team.
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