Doğkar Food

Doğkar is a food brand producing in the chocolate and hazelnut spread category. The main constraint in food packaging is shelf speed; as the product family grows, each new variant must carry its own identity without weakening the parent brand. The emblem was therefore designed as a horizontal oval carrier and kept constant across all variants.

The seven-piece set covered the emblem, packaging range, facade and office application and promotional visuals. Red was preserved as the parent brand colour while variant distinction was built with secondary colours, making both the product family and the variant difference readable at a glance on shelf.