Eti

This project is an example of how neglected corporate stationery is in most brands. Letterhead carries the most critical documents a company produces — proposals and contracts — yet in most organisations it is made from the printer's stock template and sits outside the brand system.

The four-piece production covered letterhead, a corporate pattern and print templates. The geometric pattern used as a watermark gives the document brand ownership while being tuned to a density that does not disturb text legibility; the same pattern was carried into envelope and folder applications.