BRAND AND CORPORATE IDENTITY · HYGIENE AND DISINFECTION
ViroClean
Hygiene and disinfection · 6 applications
ViroClean images
In hygiene, the brand mark has to combine the product promise with scientific reassurance. The mark designed for ViroClean joins a fluid droplet form with a blue-to-green transition, signalling both cleanliness and protection while producing a recognisable colour signature without leaving the clinical white language of the category.
The six-piece set covered pole and desk flags, product labels and corporate templates. A single-colour variant of the mark was defined from the outset for the limited print areas on packaging.
Details
- Sector: Hygiene and disinfection
- Category: Brand and Corporate Identity
- Output: 6 application images
- Practice: Corporate identity
Deliverables
- Logo and mark
- Pole and desk flags
- Product label
- Corporate templates
04FAQ
Frequently asked questions
What was produced in the ViroClean project?
Production covered 4 headings: logo and mark, pole and desk flags, product label, corporate templates. The full output is documented on this page with 6 application images.
What need did the ViroClean project start from?
The starting point was the logo and mark requirement of an organisation working in hygiene and disinfection. Scope then widened as far as corporate templates, with every heading tied into a single brand and corporate identity system.
Which practice does the ViroClean project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in hygiene and disinfection are met by the same team.
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