CATALOGUE AND PRINT · TANK AND TERMINAL EQUIPMENT
Ager Machinery
Tank and terminal equipment · 6 applications
Ager Machinery images
Ager Machinery manufactures tank and terminal equipment. In this category sales usually begin at a trade fair or site visit; the job of print material is not to sell the product but to carry technical credibility into the next meeting. The brochure was therefore built on a balanced layout between product photography and technical data.
The six-piece production covered a tri-fold brochure, sales leaflet, product pages and trade fair handout. Red and grey contrast was used to build a reading hierarchy inside dense technical text, separating heading, subheading and specification table into three distinct levels.
Details
- Sector: Tank and terminal equipment
- Category: Catalogue and Print
- Output: 6 application images
- Practice: Campaign production
Deliverables
- Tri-fold brochure
- Sales leaflet
- Product pages
- Trade fair handout
03RELATED WORKOther projects
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04FAQ
Frequently asked questions
What was produced in the Ager Machinery project?
Production covered 4 headings: tri-fold brochure, sales leaflet, product pages, trade fair handout. The full output is documented on this page with 6 application images.
What need did the Ager Machinery project start from?
The starting point was the tri-fold brochure requirement of an organisation working in tank and terminal equipment. Scope then widened as far as trade fair handout, with every heading tied into a single catalogue and print system.
Which practice does the Ager Machinery project belong to?
The work ran under Campaign production and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in tank and terminal equipment are met by the same team.
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