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BRAND AND CORPORATE IDENTITY · POLYMER AND PLASTICS MANUFACTURING

ESA Polimer

Polymer and plastics manufacturing · 16 applications

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ESA Polimer images

ESA Polimer — logo and mark
ESA Polimer — facade and interior signage
ESA Polimer — pennant and flag
ESA Polimer — corporate booklet
ESA Polimer — business cards
ESA Polimer — in-plant wayfinding
ESA Polimer — logo and mark
ESA Polimer — facade and interior signage
ESA Polimer — pennant and flag
ESA Polimer — corporate booklet
ESA Polimer — business cards
ESA Polimer — in-plant wayfinding
ESA Polimer — logo and mark
ESA Polimer — facade and interior signage
ESA Polimer — pennant and flag
ESA Polimer — corporate booklet

The identity work for ESA Polimer was built around legibility in a heavy industrial environment. The same mark had to work at very different scales — factory facade, production hall wall, pennant, business card — so the logo was defined with separate variants for single-colour and dimensional application.

The sixteen-piece set covered facade and interior signage, pennant, pole flag, corporate booklet and business cards. The palette was chosen so it would not disappear against the grey and metallic surfaces of a production environment; because the dark-ground variant was defined from the start, no later adaptation was needed for signage or digital use.

Details

  • Sector: Polymer and plastics manufacturing
  • Category: Brand and Corporate Identity
  • Output: 16 application images
  • Practice: Corporate identity

Deliverables

  • Logo and mark
  • Facade and interior signage
  • Pennant and flag
  • Corporate booklet
  • Business cards
  • In-plant wayfinding
Corporate identity All solutions
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04FAQ

Frequently asked questions

What was produced in the ESA Polimer project?
Production covered 6 headings: logo and mark, facade and interior signage, pennant and flag, corporate booklet, business cards, in-plant wayfinding. The full output is documented on this page with 16 application images.
What need did the ESA Polimer project start from?
The starting point was the logo and mark requirement of an organisation working in polymer and plastics manufacturing. Scope then widened as far as in-plant wayfinding, with every heading tied into a single brand and corporate identity system.
Which practice does the ESA Polimer project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in polymer and plastics manufacturing are met by the same team.
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