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BRAND AND CORPORATE IDENTITY · CONSTRUCTION AND REAL ESTATE

Reflex Property

Construction and real estate · 6 applications

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Reflex Property images

Reflex Property — logo and monogram
Reflex Property — colour and texture system
Reflex Property — presentation template
Reflex Property — identity set
Reflex Property — merchandise and apparel
Reflex Property — window graphics

In real estate the brand is the only thing sold before the product exists; the buyer has to trust a building that is not yet there. The monogram designed for Reflex was therefore built as a closed form carrying associations of solidity and continuity, with the dark-ground variant defined as the primary usage.

The six-piece set covered the colour and texture system, an executive presentation template, the identity set, merchandise and apparel, and window graphics. Carbon, matte and textured surface studies were produced together to guide material decisions, leaving nothing to guesswork for the firms applying them.

Details

  • Sector: Construction and real estate
  • Category: Brand and Corporate Identity
  • Output: 6 application images
  • Practice: Corporate identity

Deliverables

  • Logo and monogram
  • Colour and texture system
  • Presentation template
  • Identity set
  • Merchandise and apparel
  • Window graphics
Corporate identity All solutions
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04FAQ

Frequently asked questions

What was produced in the Reflex Property project?
Production covered 6 headings: logo and monogram, colour and texture system, presentation template, identity set, merchandise and apparel, window graphics. The full output is documented on this page with 6 application images.
What need did the Reflex Property project start from?
The starting point was the logo and monogram requirement of an organisation working in construction and real estate. Scope then widened as far as window graphics, with every heading tied into a single brand and corporate identity system.
Which practice does the Reflex Property project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in construction and real estate are met by the same team.
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