BRAND AND CORPORATE IDENTITY · INDUSTRIAL STORAGE SYSTEMS
NovaStore
Industrial storage systems · 5 applications
NovaStore images
NovaStore manufactures industrial storage systems. The crest-form mark was chosen as a signal of trust and durability rarely seen in the category; the navy and gold combination keeps corporate seriousness while setting up an identity that contrasts with the grey language of racking systems.
The five-piece set covered pole and desk flags, presentation folder, notebook and corporate templates. Because of the international sales target the logotype was designed with an English descriptor, so no further adaptation was needed for overseas fairs and proposal documents.
Details
- Sector: Industrial storage systems
- Category: Brand and Corporate Identity
- Output: 5 application images
- Practice: Corporate identity
Deliverables
- Logo and crest
- Pole and desk flags
- Presentation folder
- Notebook
- Corporate templates
04FAQ
Frequently asked questions
What was produced in the NovaStore project?
Production covered 5 headings: logo and crest, pole and desk flags, presentation folder, notebook, corporate templates. The full output is documented on this page with 5 application images.
What need did the NovaStore project start from?
The starting point was the logo and crest requirement of an organisation working in industrial storage systems. Scope then widened as far as corporate templates, with every heading tied into a single brand and corporate identity system.
Which practice does the NovaStore project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in industrial storage systems are met by the same team.
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