NOVİ Robot Technologies

At the centre of the mark designed for NOVİ sits a pixel pattern carrying robotics and data associations. Its function was not decoration but producing a secondary signature recognisable without the name. That allowed the pattern to be used on large surfaces — vehicle livery, window graphics — instead of enlarging the logo.

The seven-piece set covered the identity set, business cards, vehicle livery, window and office graphics and stationery. The gradient in the blue range built a rhythm specific to the brand without departing from the expected colour of the technology category.