BRAND AND CORPORATE IDENTITY · CAFÉ AND HOSPITALITY
The Lost Eyes Coffee
Café and hospitality · 5 applications
The Lost Eyes Coffee images
In café brands the emblem is remembered before the venue itself; it has to work alone on every surface from cup to napkin. The circular emblem designed for The Lost Eyes Coffee combines a mythological eye motif with the classic seal language of coffee culture.
The five-piece set covered gold, brown, copper and single-colour variants of the emblem, business cards, and menu and cup applications. Defining the variants up front removed the need for later adaptation across different materials — paper, ceramic and foil printing.
Details
- Sector: Café and hospitality
- Category: Brand and Corporate Identity
- Output: 5 application images
- Practice: Corporate identity
Deliverables
- Emblem and monogram
- Colour variants
- Business cards
- Menu and cup application
- Packaging
04FAQ
Frequently asked questions
What was produced in the The Lost Eyes Coffee project?
Production covered 5 headings: emblem and monogram, colour variants, business cards, menu and cup application, packaging. The full output is documented on this page with 5 application images.
What need did the The Lost Eyes Coffee project start from?
The starting point was the emblem and monogram requirement of an organisation working in café and hospitality. Scope then widened as far as packaging, with every heading tied into a single brand and corporate identity system.
Which practice does the The Lost Eyes Coffee project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in café and hospitality are met by the same team.
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