BRAND AND CORPORATE IDENTITY · FURNITURE COMPONENTS

Tual Edge Bands

Furniture components · 16 applications

Tual Edge Bands images

Tual Edge Bands — logo and colour system
Tual Edge Bands — desk and pole flags
Tual Edge Bands — business cards
Tual Edge Bands — product label
Tual Edge Bands — corporate templates
Tual Edge Bands — logo and colour system
Tual Edge Bands — desk and pole flags
Tual Edge Bands — business cards
Tual Edge Bands — product label
Tual Edge Bands — corporate templates
Tual Edge Bands — logo and colour system
Tual Edge Bands — desk and pole flags
Tual Edge Bands — business cards
Tual Edge Bands — product label
Tual Edge Bands — corporate templates
Tual Edge Bands — logo and colour system

Tual manufactures edge banding used in furniture production. The visual language of the category is usually built on colour variety, which puts the brand itself at risk of disappearing inside that richness. The mark was therefore designed to frame the product colours rather than compete with them.

The sixteen-piece set covered desk and pole flags, business cards, product labels and corporate templates. The colour-stripe motif became a single mark carrying both the product range and the company name, so the same visual signature could be used from the trade fair stand to the product label.

Details

  • Sector: Furniture components
  • Category: Brand and Corporate Identity
  • Output: 16 application images
  • Practice: Corporate identity

Deliverables

  • Logo and colour system
  • Desk and pole flags
  • Business cards
  • Product label
  • Corporate templates
04FAQ

Frequently asked questions

What was produced in the Tual Edge Bands project?
Production covered 5 headings: logo and colour system, desk and pole flags, business cards, product label, corporate templates. The full output is documented on this page with 16 application images.
What need did the Tual Edge Bands project start from?
The starting point was the logo and colour system requirement of an organisation working in furniture components. Scope then widened as far as corporate templates, with every heading tied into a single brand and corporate identity system.
Which practice does the Tual Edge Bands project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in furniture components are met by the same team.
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