Nusspo

Nusspo is a hazelnut spread product brand positioned under Doğkar Gıda. In food, the shelf is a decision space measured in seconds: what the product is, whose it is and why it differs must be readable at a glance. The emblem was therefore built to be recognisable from a distance while holding up in the small area of a jar label.

The set covers more than seventeen applications: jar label, box, carrier bag, porcelain and merchandise, and shelf presentation. The contrast between the gold-yellow ground and deep brown works as a direct signal about the contents; the packaging's second job was to keep the link with the parent brand Doğkar visible.