BRAND AND CORPORATE IDENTITY · ROBOTICS AND AUTOMATION
MARS Robotics
Robotics and automation · 6 applications
MARS Robotics images
The mark designed for MARS Robotics combines a rising movement line with a mountain silhouette. Most brands in robotics sit in cold blues and greys; here the combination of deep green and orange stepped outside the category expectation and produced a recognition advantage.
The six-piece set covered business cards, an outdoor poster, porcelain and flask, corporate booklet and merchandise. A secondary simplified variant was defined so the logo stays readable at small scale; that variant is used on curved surfaces such as flasks and cups.
Details
- Sector: Robotics and automation
- Category: Brand and Corporate Identity
- Output: 6 application images
- Practice: Corporate identity
Deliverables
- Logo and mark
- Business cards
- Outdoor poster
- Porcelain and flask
- Corporate booklet
04FAQ
Frequently asked questions
What was produced in the MARS Robotics project?
Production covered 5 headings: logo and mark, business cards, outdoor poster, porcelain and flask, corporate booklet. The full output is documented on this page with 6 application images.
What need did the MARS Robotics project start from?
The starting point was the logo and mark requirement of an organisation working in robotics and automation. Scope then widened as far as corporate booklet, with every heading tied into a single brand and corporate identity system.
Which practice does the MARS Robotics project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in robotics and automation are met by the same team.
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