BRAND AND CORPORATE IDENTITY · CONSTRUCTION AND BUILDING
Akutins
Construction and building · 6 applications
Akutins images
The identity built for Akutins moved away from the heavy technical language of construction towards the prestige tone a home buyer expects. Gold typography on black is an uncommon combination in the category, and the descriptor line set an experience promise rather than a technical one.
The six-piece set covered business cards, box and packaging, billboard and street furniture visuals. Outdoor artwork was designed on dark grounds with night use in mind, so no contrast was lost across city media.
Details
- Sector: Construction and building
- Category: Brand and Corporate Identity
- Output: 6 application images
- Practice: Corporate identity
Deliverables
- Logo and typography
- Business cards
- Box and packaging
- Billboard
- Street furniture visuals
04FAQ
Frequently asked questions
What was produced in the Akutins project?
Production covered 5 headings: logo and typography, business cards, box and packaging, billboard, street furniture visuals. The full output is documented on this page with 6 application images.
What need did the Akutins project start from?
The starting point was the logo and typography requirement of an organisation working in construction and building. Scope then widened as far as street furniture visuals, with every heading tied into a single brand and corporate identity system.
Which practice does the Akutins project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in construction and building are met by the same team.
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