BRAND AND CORPORATE IDENTITY · HEAT TRANSFER EQUIPMENT
FSA Alfa Energy
Heat transfer equipment · 5 applications
FSA Alfa Energy images
FSA Alfa Energy manufactures serpentine radiators, heat exchangers and economisers. Because product names in the category are long and technical, the mark's job was to establish a heat and energy association before the descriptor is read; the flowing flame form was therefore designed as one with the logotype.
The five-piece set covered facade signage, an illuminated sign, building application and corporate templates. Signage was studied separately for day and night visibility, with the stroke weights of the mark tuned specifically for the illuminated variant.
Details
- Sector: Heat transfer equipment
- Category: Brand and Corporate Identity
- Output: 5 application images
- Practice: Corporate identity
Deliverables
- Logo and flame mark
- Facade signage
- Illuminated sign
- Building application
- Corporate templates
04FAQ
Frequently asked questions
What was produced in the FSA Alfa Energy project?
Production covered 5 headings: logo and flame mark, facade signage, illuminated sign, building application, corporate templates. The full output is documented on this page with 5 application images.
What need did the FSA Alfa Energy project start from?
The starting point was the logo and flame mark requirement of an organisation working in heat transfer equipment. Scope then widened as far as corporate templates, with every heading tied into a single brand and corporate identity system.
Which practice does the FSA Alfa Energy project belong to?
The work ran under Corporate identity and was produced by the Marka Studio practice, which continues today as Avenra's Creative, Brand & Digital unit. Similar requests in heat transfer equipment are met by the same team.
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