AR/VR

The test for AR and VR investment is simple: does the interaction genuinely change the quality of a decision? If it does not, a good 3D configurator or a video does the same job for less. Projects that begin with “something impressive for the fair” typically go unused after one season.

All production runs in Blender 3D. Working in a single application keeps file handover, revision tracking and cost predictable: source files are delivered in one format, the scene structure opens with the same logic even if the team changes, and no additional licence cost appears. Engineering data from your side is brought into this environment, with validation and optimisation completed before production starts.

VR is unmatched in training that is dangerous or expensive to do for real: working at height, live electrical intervention, emergency drills, complex assembly rehearsal. There it does not merely attract attention; it offers a learning environment where mistakes are free and repetition is cheap. AR, running on existing phones, is more practical for everyday corporate use.

We build experiences with content and software layers separated, so a change in the product range does not require a new project. Existing render models are optimised for real-time use. For trade fair experiences the measure is qualified conversations, not spectacle.